Job Detail
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Job ID 533509
Job Description
Brand ManagerAbout Astellas:At Astellas we are a progressive health partner, delivering value and outcomes where needed.We pursue innovative science, focussing initially on the areas of greatest potential and then developing solutions where patient need is high, often in rare or under-served disease areas and in life-threatening or life-limiting diseases and conditions.We work directly with patients, doctors and health care professionals on the front line to ensure patient and clinical needs are guiding our development activities at every stage.Our global vision for Patient Centricity is to support the development of innovative health solutions through a deep understanding of the patient experience. At Astellas, Patient Centricity isn’t a buzzword – it’s a guiding principle for action. We believe all staff have a role to play in creating a patient-centric culture and integrating an awareness of the patient into our everyday working practices, regardless of our role, team or division.We work closely with regulatory authorities and payers to find new ways to ensure access to new therapies. We deliver the latest insights and real-world evidence to inform the best decisions for patients and their care-givers, to ensure the medicines we develop continue to provide meaningful outcomes.Beyond medicines, we support our stakeholder communities to drive initiatives that improve awareness, education, access and ultimately standards of care.The Opportunity:As Brand Manager, this position is key for the success of launching a product in a new therapeutic area, Ophthalmology, for Astellas Switzerland. Therefore, this position needs strong project management and launch skills as well as being hands-on, driving a successful launch with the cross-functional team i.e., but not limited to the Medical Department. This position leads all brand management aspects of the launch and the period post-launch in strong collaboration with the cross-functional brand team.Hybrid Working:At Astellas we recognise the importance of balancing your work and home life. This role offers a remote working solution so you can optimise the most productive work environment for you to succeed and deliver.Key Responsibilites:
- Lead the local launch of a product in a new therapeutic area; adapt and execute the brand plan using global materials tailored to the local market.
- Co-chair the local brand team, collaborate with medical, field force and access teams; ensure cross-functional strategy alignment and issue resolution.
- Engage with key external experts (KEEs), develop brand KPIs with leadership and ensure local performance and compliance.
- Gather local market insights, opportunities, risks and needs; support brand forecasting, ensure affiliate training, compliance with regulations.
- Ensure alignment and optimal usage of all marketing channels with the brand and therapeutic strategy.
Essential Knowledge & Experience:
- Proven experience in developing and implementing locally adapted brand strategies that deliver exceptional results within budget.
- Strong expertise in end-to-end project management and experience in working with multiple stakeholders from different levels of a global organization.
- Background in pharma sales organizations or similar environments, with a focus on product launches and achieving revenue growth.
- Experience in budget preparation, forecasting and execution.
- Excellent written and verbal communication skills (German and English/French).
Preferred Knowledge & Experience:
- Knowledge in the Ophthalmology therapeutic area preferred.
Education/Qualifications:
- MS Degree or equivalent.
Additional Information:
- This is a permanent, full-time role.
- Location: Wallisellen, Switzerland.
- Occasional travel within the country is needed.
- This position follows our hybrid working model. Role requires a blend of home and a minimum of 2 days per week in our office. Flexibility may be required in line with business needs. Candidates must be located within a commutable distance of the office.
What We Offer:
- A challenging and diversified job in an international setting.
- Opportunity and support to continuous development.
- Inspiring work climate.
We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.#LI-Wallisellen#LI-Hybrid#LI-MO1
